As part of a company-wide CI conversion, Joseph Westiform rebranded Wirtgen's entire indoor and outdoor advertising presence worldwide. One of the first locations was the main factory in Windhagen. The most striking elements in Windhagen are the four "WIRTGEN" letterings on the facade, which are over 20 meters long and over 3 meters tall, including the logo on the roof of the building. In addition there is a lettering of over 5 meters long and 1 meter high above the main entrance.

The corporate design elements are illuminated with state-of-the-art, high-performance LEDs together with our energy-efficient Light Control system, which enables the brightness of the illuminated signs to be adapted automatically to the ambient light conditions, whilst being under the customer’s full control. Several pylons with a height of up to 6 meters complete the new outdoor brand image.

The entrance foyer was equipped with an LED chandelier with additional unlit decorative elements in the form of foil-covered metal cassettes.

The entire project was successfully implemented in a record time of just two months.

Do you also want your building to be visible from a distance? Then please contact us!