Uniform brand appearance of BMW & MINI
Services: consulting, development, prototyping, production, installation
Countries: worldwide
Locations: > 1000
Joseph Westiform has equipped BMW - including the MINI brand - with new corporate design elements to ensure a uniform brand image worldwide. The illuminated facade panels directly above the entrance of each dealership, displaying the dealer's name together with each of the BMW brand,s is particularly striking.
Using energy-efficient LEDs, the car dealerships stand out - especially at night. The pylon positioned by the road is immediately obvious for passing cars and therefore draws in potential customers to the BMW car dealership inviting them to stop and see what’s on offer from BMW and MINI.
Do you want your dealerships worldwide to have a consistent look? Then talk to us, we look forward to hearing from you!